Programs used: Adobe Illustrator Sketch Logo

Logo design This is the logo I designed for the fictional board game company Turn By Turn. The idea behind this project was to create a logo that would suit a brand that focuses on board games for all ages. I wanted something that had a playful and childish feel, yet was professional and catchy enough to stand out from other brands. We started this project by sketching various concepts. I experimented extensively with shapes, colors, and especially fonts. Ultimately, I chose the font shown in the top left corner of my sketchbook. It appealed to me most because it has a friendly and playful feel, which fits well with…